No longer were politics and economy the sole star of the YouTube channel, but also entertainment. Within 2014 alone, this strategy evolved and Vox began to change the subjects that they discussed on YouTube. Shorter videos thus allowed Vox to focus on the quantity of videos produced as well as consistently posting on their channel, a strategy used amongst YouTubers to stay relevant in an ever-changing world of media. Another signature feature of their content was the length except for a few full-length interviews, Vox attempted to keep their videos under three minutes. Most of their content was aimed at explaining difficult-to-understand policies and concepts such as Obamacare, the debt crisis, and wealth inequality. Let’s start in 2014, with the posting of Vox’s first-ever YouTube video: “Vox: Understand the News.” For the first five months of their existence, Vox barely branched away from politically-centered videos. Related article: Annapurna Pictures: Hollywood Insider’s Tribute to Studio Synonymous with Original CinemaĪ Beginning Rooted in Political Entertainment and Education Related article: Trilith Studios: The Live-Work Film Neighborhood in Atlanta Providing COMMUNITY, the Missing Factor in Los Angeles Vox is important because it was the first large-scale company to pull from the techniques of YouTubers to push their content, which ultimately allows them to now pave the way to expansion for other individual content creators. This close attention to detail allowed them to expand their content production to other outlets, similarly to how individual creators sell merchandise and collaborate with each other. In doing so, they have paid very close attention to YouTube trends and have consistently strived to evolve their channel for the better. Though many individual content creators also experience the struggle of establishing a platform and following via social media, Vox was one of the first companies to embark on this challenge. Unlike most corporate YouTube channels, Vox did not have a pre-established following on any social media platforms, meaning they had to build their channel from the ground up. In the six years that Vox YouTube has been active, this mantra has evolved to incorporate a whole host of other topics, such as travel, technology, health, science, and entertainment. One of these goals was to synthesize political media into a digestible, entertaining format that would be easily accessible to public audiences. In tandem with the release of their website, Vox also premiered a YouTube channel on March 17th, 2014, announcing goals for this new endeavour. Vox.com launched on April 6th, 2014 with the singular goal of “explaining the news”.

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